Jewellerybox UK wanted to find out which fashion-brand was used more for baby names than others. To find this out, they used government data from the US and the UK to find a list of names given to babies born between 2000 and 2020 and included both boy and girl names. They then used the list and compared it to the most popular fashion brands. “We excluded common names that may be associated with brands,” the company noted. “For example, while Hugo Boss is one of the brands we looked at, we did not look at the name Hugo as it is a popular name in its own right; rather, we looked at the name boss which is more commonly associated with the brand.”

Most popular boy names inspired by fashion: Most popular girl names inspired by fashion: It’s clear that Armani, inspired by the Italian luxury fashion house founded by Giorgio Armani, is favorited above the rest. It’s topping the chart for both boy and girl names in the United States. According to Social Security Administration, which keeps data on baby names, Armani was ranked #261 in 2020 for boys and 493 for girls, and its origin is Italian, and it means “warrior.”