And while many parents might assume that kids only want to play with screens, sales data suggests that outdoor toys and traditional toys have both remained steady performers. In fact, outdoor & sports toys were the fastest-growing toy category of 2017, seeing a whopping 46 percent increase in sales last year. Similarly, traditional toys, like dolls and action figures, continue to be enjoyed by kids everywhere — dolls, for instance, saw a 23 percent growth in sales. Technology might be making its impact in the toy industry but these numbers indicate that classic toys aren’t simply going to disappear overnight.
